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| Title |
Name |
| Public Relations Chair
|
Kiser,
Paul |
Membership
and Public Relations Seminar 2009
The Membership and Public Relations Seminar was held on October 17,
2009 in Sparks Nevada. The presentation is available here: (Powerpoint)
(PDF). Also.
mentioned in the presentation is a focus group study and the detailed
focus group study from Rotary International is available here: (PDF)
 For
over 100 years Rotary has had a positive impact on the world community
and yet is almost invisible to our friends and neighbors. Rotary
International is trying to change this communication deficit by placing
a new emphasis on public relations. So what does that mean to a Rotarian
and the Rotary club? |
|
It
means we should be focusing on creating and/or improving the following:
- Wear
your Rotary pin every business day. Be a visible, not closet
Rotarians. It shows your Pride in Rotary*,
it identifies you as a Rotarian, and it may start conversations with
others.
- Give
a membership certificate to every member of the club. Encourage
Rotarians to put up his/her membership certificate in the office.
- Recreate
your club website. If you don't have a club website your club
exists for 1 hours per week. If you have a club website your club
exists 24/7/365. But your club website needs to be dynamic. Make it
sparkle! Add new information to it every week. Have links to Rotary
International (www.rotary.org),
the District website (www.RotaryDistrict5190.org),
other Rotary clubs, etc. Encourage members to visit it.
- Recreate
your club newsletter/bulletin. Most people simply won't read two
pages of information. Look at different approaches. Give only three
lines of information in the newsletter/bulletin and links to the
club website for those who want more information. Imagine that
everyone of your club members have to pay $1.00 to read your
newsletter/bulletin. Is it worth it?
- Write
Public Service Announcements (PSAs) for everything, including your
club meetings. Why not give a PSA that announces who the speaker
will be next week? And then do it each week! And make the PSA an
interesting read. Why is the speaker/fundraiser/event so great? Why
should people care?
- Use
the materials supplied by Rotary International. RI has put
together a template for clubs to use for almost every type of public
media. Click here to go direction to the HUMANITY IN MOTION
materials:
http://www.rotary.org/en/Members/RunningAClub/InformingTheCommunity/Pages/HumanityinMotionPSAs.aspx?housead.
- Think
outside of the box. Use YouTube videos, community cable access
channels, post your club meetings on every community calendar, etc.
to tell your club's story. People tend to become excited about
something after they have heard about it from multiple sources. The
idea that one PSA will generate significant interest in a project or
event is highly unlikely; therefore, the goal is to find a wide
variety of unique ways to publicize the club.
- Plan
ahead. One of the biggest challenges to many clubs will be to
know what is going on in time to adequately publicize it. Push your
club to create a yearly calendar and use it. If it isn't
planned, it isn't publicized.
*Pride
in Rotary is the theme for District 5190
Public Relations is not an accident!
Download
a PDF copy of these public relations guidelines here. |
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